EFFECT OF ORGANIZATIONAL COMMUNICATION ON STRATEGY IMPLEMENTATION AMONG ENERGY GENERATING FIRMS IN KENYA
EFFECT OF ORGANIZATIONAL COMMUNICATION ON STRATEGY IMPLEMENTATION AMONG ENERGY GENERATING FIRMS IN KENYA
John Lekisima - School of Business and Economics, Kenya Methodist University, Kenya
Douglas Ogolla - School of Business and Economics, Kenya Methodist University, Kenya
Mbebe James Nzili - School of Business and Economics, Kenya Methodist University, Kenya
ABSTRACT
The purpose of the paper was to establish the relationship between organizational communication and strategy implementation among energy generation firms in Kenya. The study applied a descriptive research design in the study, a questionnaire will be used to collect primary data. The study targeted the 4 energy generation firms in Kenya (Vivo Energy Company, Kengen, Kenya solar energy limited, and Kenya power limited). The population of the study was 493 respondents. The sample size for the study was 128 respondents who were obtained through a stratified random sampling technique. A questionnaire was the main research instrument in the study that was administered by the respondent through in-person administration. Data for the study was analyzed through both descriptive and inferential analysis and the results were presented in tables and narratives. Results of the study revealed that organizational communication positively and significantly influences the strategy implementation among energy generation firms in Kenya.
