EFFECT OF ORGANIZATIONAL COMMUNICATION ON IMPLEMENTATION OF STRATEGIC CHANGE AT KENYA PRISONS SERVICE: A SURVEY OF MEDIUM PRISONS IN KILIFI COUNTY
EFFECT OF ORGANIZATIONAL COMMUNICATION ON IMPLEMENTATION OF STRATEGIC CHANGE AT KENYA PRISONS SERVICE: A SURVEY OF MEDIUM PRISONS IN KILIFI COUNTY
Purity Muthaura - Kenya Methodist University, Kenya
Dr. Paul Kirigia - Kenya Methodist University, Kenya
Samuel Muli Mbithi - Kenya Methodist University, Kenya
ABSTRACT
All organizations operate within turbulent external environment that undergo continuous change with time, giving rise to a lot of uncertainty. The environments in which they operate have become not only increasingly uncertain but also more tightly interconnected. The Kenya Prisons Service has1 not been left behind either. Adoption of organizational culture is therefore effective and efficient, to minimize risks and that rules and regulations such as COVID-19 protocols are followed. The main objective of this study was to establish the influence of organizational communication on implementation of strategic change at Medium Prisons in Kilifi County. The study was anchored on the institutional theory. The research was conducted using a case study. The target population was the Medium Prisons in Kilifi County. The unit of observation was the 182 staff from Medium Prisons1 in Kilifi County. The sample size was determined using stratified random sampling technique. Primary data was collected through the use of structured questionnaires. The returned questionnaires were checked for consistency, cleaned, and the useful ones coded and analyzed using the Statistical Package for Social Scientists (SPSS) computer software. After collecting data responses from the questionnaire, the1researcher analyzed the quantitative data using descriptive statistics by applying the statistical Package for Social Science (SPSS V.28.0) and presented through percentages, means, standard deviations and frequencies. Inferential data analysis was done using Bivariate correlation and multiple regression analysis. Findings were presented in tables. The study concluded that organizational communication had a significant effect on the implementation of strategic change at Medium Prisons in Kilifi County. They created some level of awareness in the firms. The study also concludes that the management at Medium Prisons in Kilifi County communicates what needs to be done hence creating a high performing culture. The study recommends that the management should constantly communicate on what needs to be done as this would create a high performance culture and enable a great working environment that would enhance employee work enthusiasm. Leadership in Medium Prisons in Kilifi County is very critical in enhancing effective change process that promote productivity hence the management should effectively communicate about changes in operation of the prisons.
