INFLUENCE OF TRUST ON SAVINGS MOBILIZATION IN CO-OPERATIVES IN NYAMIRA COUNTY
Nyatichi Jeremiah Mauti - School of Business and Economics, Kenya Methodist University, Kenya
Evangeline Gichunge - Kenya Methodist University, Kenya
Risper Orero - Kenya Methodist University, Kenya
ABSTRACT
The purpose of the research was to study the influence of trust on savings mobilization in co-operatives in Nyamira County. It was conducted using descriptive research among co-operative members in savings and credit co-operatives. The statistical sample consisted of 220 members who were randomly selected and studied through questionnaire. Data was collected from a random sample of 220 respondents and was analyzed using the STATA 13 computer software. The validity of the questionnaire’s reliability was ascertained by the researcher using the Cronbach’s alpha coefficient which was at 0.991. The data was collated using the Likert scale. The results showed that trust highly influenced savings mobilization through co-operatives among the people of Nyamira. Therefore, it is recommended that trust which significantly influenced savings mobilization in Nyamira County should be taken seriously when dealing with savings mobilization, government policies and programmes. The findings of the study will be useful for the County and National Governments in formulating coherent Policies that address developmental challenges in co-operatives.
