FACTORS AFFECTING INFORMATION TECHNOLOGY STRATEGY IMPLEMENTATION AMONG RURAL BASED COOPERATIVE SOCIETIES IN BARINGO COUNTY
Catherine Jerono Tanui - Master of Business Administration, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Daniel Muendo - Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
Strategies influence the results of an organizations performance. The IT strategy implementation is a plan which includes objectives, principles and tactics, relating to the use of the information technologies within the organization. The main objective of this study was to assess the factors affecting information technology strategy implementation among rural based cooperative societies in Baringo County. The specific objectives of this study were to establish the effect of clientele market characteristics on information technology strategy implementation among rural based cooperative societies in Baringo County. To determine the effect of employee competency on information technology strategy implementation among rural based cooperative societies in Baringo County; to determine the effect of financial resource adequacy on information technology strategy implementation among rural based cooperative societies in Baringo County; to establish the effect of organization culture on information technology strategy implementation among rural based cooperative societies in Baringo County. The study adopted a descriptive research design. This study focused on all the 105-active rural-based cooperative societies in Baringo County. For this study, there was no sampling instead a census study was conducted since the population was small. This study collected primary data. Collected data was compiled, sorted, edited, coded and analyzed using Statistical Package for Social Sciences (SPSS) Version 23.0 computer program to address the research objectives. The study established that clientele market characteristics (β=0.587, p=0.000<0.05); employee competency (β=0.110, p=0.000<0.05); financial resource adequacy (β=0.371, p=0.000<0.05) and organization culture (β=0.097, p=0.002<0.05) all had positive and significant effect on IT strategy implementation. The study concludes that clientele market characteristics had positive and significant effect on IT strategy implementation. Employee competency had a positive and significant influence on IT strategy implementation among rural based SACCOs. Financial resource adequacy had positive and significant effect on IT strategy implementation among rural based SACCOs. Organizational culture had a positive and significant effect on IT strategy implementation. The study recommends that the senior management team of all rural based SACCOs operating in Kenya should improve on their clientele market characteristics for positive IT strategy implementation. The top management team all rural based SACCOs should increase investment in employee competency in order to positively influence IT strategy implementation. The management team at the head offices of all rural based SACCOs should avail sufficient financial resources to these institutions to positively influence IT strategy implementation. The management of all rural based SACCOs should work to establish a strong organizational culture among employees which shall positively influence IT strategy implementation.
