EFFECT OF STRATEGIC COMMUNICATION ON PERFORMANCE OF FINANCIAL AND COMMERCIAL STATE CORPORATIONS IN KENYA
Kichwen Rabby Chepkosgei - Faculty of Business, Computer Science and Communication Studies, St. Paul’s University, Nairobi, Kenya
Julius Kahuthia Mwangi (PhD) - Faculty of Business, Computer Science and Communication Studies, St. Paul’s University, Nairobi, Kenya
Godfrey M. Kinyua (PhD) - School of Business, Kenyatta University, Nairobi, Kenya
ABSTRACT
Financial and Commercial State Corporations’ mandate is changing the social-economic welfare by offering services to the citizens and in return make profits. This has not been so, as many Kenyan State Corporations have been recording a decline in performance. The study sought to investigate the effect of strategic communication on performance of Financial and Commercial State Corporations in Kenya. The researcher adopted a descriptive research design in the study and both proportionate stratified sampling and simple random sampling were used to select a representative sample comprising of 145 respondents. Research data collected was by use of a structured questionnaire. The field data were analyzed using descriptive and inferential statistics. The study results found that strategic communication affect the performance of Financial and Commercial State Corporations in Kenya. The researcher recommended that the head of corporate communication should initiate policy development guided by the activities that support strategic communication in order to strengthen the flow of information within and between the different parts of Financial and Commercial State Corporations and consequently promote realization of the set goals and objectives.
