FACTORS INFLUENCING STRATEGIC CHOICES ADOPTED BY NON GOVERNMENTAL ORGANIZATIONS COMPETING FOR DONOR FUNDING IN NAIROBI COUNTY
Karanja Samuel - PhD Student, Jomo Kenyatta University of Agriculture and Technology, Kenya
Wario Guyo (PhD) - Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
Decision-making is one of the most important functions of managers in any kind of organization. Many organizations have been reported out of business and others are struggling to survive. Factors like organization structure, leadership, culture, pressure from donors, slow economic growth, increased diversification and technological advances have been found to influence choices made by non Governmental organizations to remain sustainable. Because of the dynamism of the operating environment, surviving organizations are those that will respond swiftly to the global changes and amend their strategies for achieving their objectives. the study concludes that the factors mainly affect strategic choices in the NGOs in Nairobi Kenya include community involvement in project design, good financial projections and budgeting, sustainability of the organization, sensitivity on how programs affect the general society and having inadequate funds to implement a project. The study recommends that in order to enhance the success of the project execution/implementation, the management should ensure there is enough consultation with the other members of the community which are directly affected by their thematic areas. The study also recommends that the NGOs should hire financial experts in order to achieve good financial projections and budgeting which are pertinent to their strategic choices.
