EFFECT OF ORGANIZATIONAL STRATEGY ON PERFORMANCE OF LARGE PRIVATE HEALTH FACILITIES IN KENYA
EFFECT OF ORGANIZATIONAL STRATEGY ON PERFORMANCE OF LARGE PRIVATE HEALTH FACILITIES IN KENYA
Mati Alexander - University of Nairobi, Kenya
ABSTRACT
Different researchers have demonstrated organizational strategy as one of the modalities by which firms achieve their objectives. The main objective of this study was to ascertain whether or not strategy significantly influence performance. Through a cross-sectional descriptive survey, data from 58 large private health facilities were gathered using a structured questionnaire and analyzed using descriptive statistics. The results revealed that organizational strategy has not statistically significant effects on the performance of the facilities. Conclusively, the facilities do not align their strategies for the achievement of better performance. The findings contribute to the general body of knowledge and provide a backdrop for further advancement of theory and research on certain strategic orientations. The study informs the policy makers on the need to set mechanisms that support strategy in view of different aspects of performance. The study limitations included a wide geographical spread of the facilities and limited generalizability. Based on the limitations of the study, areas for further research have been suggested to address other contexts as well as using different methodologies and conceptualizations.
