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Miriti Kathure Shillah - Jomo Kenyatta University of Agriculture and Technology, Kenya

Dr. Robert Mang’ana - Jomo Kenyatta University of Agriculture and Technology, Kenya


Organizational performance has taken center stage in telecommunication firms in Kenya which tend face decline rate of performance given the turbulent economic environment in Kenya thus need several strategic approaches. In this regard, strategic change drivers both internally and externally and shapes the goals and objectives that the organization intends to achieve within a particular period of time. The study’s endeavored to establish influence of strategic change drives on the performance of telecommunication firms in Nairobi county. Descriptive research design was considered for this study; a target population of 393 companies; where Taro Yamane proportional sampling formula was used to arrive at a sample size of 198. 119 questionnaires were returned completely filled in all sections, depicting a response rate of 60.1%. Results showed that the study’s independent variables (organizational system, government regulations, organizational culture and organization leadership) had a significant effect on overall performance of sampled telecommunication firms. The study concluded that one, clear division of the work of senior management, the establishment of a command and a unified system can be improved to improve the organizational performance; two, Government policies to impose taxes and duties on telecommunications companies while protecting consumers from hidden charges have reduced the revenues of telecommunications companies in Nairobi Count; three, managers who encourage employee collaboration, reward new hires, and have transparent communication to resolve problems will achieve significant improvements in the work of their communications companies. From study findings, it can be recommended that Communication Authority of Kenya should craft feasible policy and consumer protection frameworks and tax regimes meant to encourage operational performance of telecom companies as key employment creators in the Kenyan economy.

Full Length Research (PDF Format)