A STUDY ON THE EFFECTS OF MOTIVATIONAL LEADERSHIP ON HUMAN CAPITAL PRODUCTIVITY IN THE KENYA PUBLIC SERVICE: A CASE STUDY OF THE KENYA WILD LIFE SERVICE (KWS)
Emily Barmao Chemutai - Masters Student, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Joyce Nzulwa - Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
Marketing is intricately linked with the economy of virtually all nations of the world. The main objective of the study was to determine the marketing challenges influencing strategic performance of pharmaceutical companies in Nairobi Kenya. The study was guided by the following specific objectives: to investigate the effects of market exchange rate risk on strategic performance of pharmaceutical companies in Nairobi Kenya; to establish how marketing staff competence affects strategic performance of pharmaceutical companies in Nairobi Kenya. The scope of the study was 156 registered pharmaceutical companies in Nairobi Kenya as at the end of the year 2014. Agency theory, human capital theory, resource based theory and theory of constraints was used in the study. Various studies done on marketing challenges and their findings have been reviewed. Literatures on various studies done on the marketing challenges and strategic performance were explored. A cross sectional survey approach was adopted since the study is investigating the marketing challenges influencing strategic performance of pharmaceutical companies in Nairobi Kenya. Stratified sampling was used where sample of 40 firms were selected for this study.The study established that most pharmaceutical companies have been in existence for long duration of time in Nairobi Kenya and therefore understand the dynamics of the industry and the marketing challenges, medical representatives meet their sales budget most of the time and are innovative, franchising agreements restrict the operations, restricts distribution of other pharmaceutical company products and marketing decision making of the company’s and most of the pharmaceutical companies had reserves adequate resources for marketing activities, invested adequately in research and development and produces adequate marketing materials for its distribution channel. The study recommended that the companies should implement appropriate processes of identifying the customer needs and harnessing strategies in order to face the challenges from the uncertain business environment and should adopt strategies that will not strain the operations of the company but rather those which will ensure that the company achieves competitive advantage.
