STRATEGIC MANAGEMENT DRIVERS AND PERFORMANCE OF LEVEL FOUR AND FIVE PRIVATE HOSPITALS IN MOMBASA COUNTY, KENYA
STRATEGIC MANAGEMENT DRIVERS AND PERFORMANCE OF LEVEL FOUR AND FIVE PRIVATE HOSPITALS IN MOMBASA COUNTY, KENYA
Lillian Mwaka Nyungu - Masters Student, Kenyatta University, Kenya
Dr. Lawrence Wainaina (PhD) - Department of Business Administration, Kenyatta University, Kenya
ABSTRACT
Healthcare quality for private hospitals in the county has been a sharp focus and hence the growth rate has declined at 5.2% in 2018, 3.5% in 2019, 2.3% in 2020 and 1.7% in 2021. It is in this regard that the researcher seeks to examine the effect of strategic management driver on the performance of level four and five private hospitals in Mombasa County. The study was based on the following specific objective: To determine the effect of strategic technology orientation on the performance of level 4 and 5 private hospitals in Mombasa County, Kenya. To underpin the study, survival-based theory and Deming’s theory of quality management were used. The study adopted a cross-sectional research design and targeted 261 employees from top and middle level management from eight level five and four private hospitals: Mombasa Hospital, Premier Hospital, Pandya Hospital, Aga Khan Hospital, Jocham Hospital, Sayyida Fatima Hospital, Avenue Healthcare Hospital and AAR Hospital. The study used Yamane’s formulae to determine a sample of 158 employees from the eight hospitals. The study used structured questionnaires to gather primary data from the employees which was analysed using SPSS version 26, where descriptive and inferential statistics was used, and the results presented in the form of tables. Before conducting the main study, a pilot study was conducted among 16 employees of level five hospital in Nairobi County to examine reliability and validity of the research instrument. Out the 158 questionnaires distributed 119 questionnaires were returned. Strategic technology orientation has an unstandardized coefficient (B) of .653, with a standard error of .101. The t-value of 6.465 and a significance level (p-value) of less than .001 (.000) suggest that strategic technology orientation has a statistically significant positive impact on hospital performance. Strategic technology orientation emerged as a critical factor, highlighting the importance of adopting advanced technologies and fostering a culture of continuous learning and innovation within hospital operations. For hospital administrators, the practical implementation of advanced technology stands out as a cornerstone for improving operational efficiency and patient care. On the policy front, recommendations include the development and enforcement of comprehensive quality standards for hospitals. For hospital administrators, the practical implementation of advanced technology stands out as a cornerstone for improving operational efficiency and patient care. By incorporating electronic health records, telemedicine, and digital health solutions, hospitals can offer more accessible, efficient, and effective healthcare services. Additionally, adopting a patient-centered approach is vital.
