CORPORATE SOCIAL RESPONSIBILITY AND FAIR TRADE AS DETERMINANTS OF ACTUALIZATION OF THE SOCIAL BOTTOM LINE AMONG SELECTED LISTED FIRMS IN KENYA
CORPORATE SOCIAL RESPONSIBILITY AND FAIR TRADE AS DETERMINANTS OF ACTUALIZATION OF THE SOCIAL BOTTOM LINE AMONG SELECTED LISTED FIRMS IN KENYA
Kimacia Gitau
ABSTRACT
This study intended to analyze Corporate Social Responsibility and Fair Trade as factors determining actualization of the Social Bottom line among selected listed firms in Kenya. Descriptive research design and quantitative analysis were used in the study. The study population was 448 individuals (middle level managers) from the 64 listed firms in Kenya. Using the recommended formula to calculate a desired sample size when the population is less than 10,000, the sample size for the study came to a total of 208 middle level managers from within the listed firms in Kenya. Simple random sampling technique was used to select the sample. Data was collected by use of self-administered questionnaires. Descriptive statistics including means, standard deviation and frequency distribution were used to analyze the data. In addition, the study used multiple regression analysis to assess the influence of the independent variables on the dependent variable. The study found that corporate social responsibility and fair trade are important factors in explaining the actualization of social bottom-line in organizations. Corporate social responsibility had a positive coefficient in the regression model (β1 =.5375) and had a t-statistic was 3.513 which is significant at 5% significant level. Fair trade also had a positive coefficient in the regression model (β2 = .0334) and a t-statistic was 2.570 which is significant at 5% significant level.
