STRATEGIC LEADERSHIP AND SUSTAINABILITY OF NOT FOR PROFIT ORGANIZATIONS IN NAROK COUNTY, KENYA
STRATEGIC LEADERSHIP AND SUSTAINABILITY OF NOT FOR PROFIT ORGANIZATIONS IN NAROK COUNTY, KENYA
Brenda Amina Malipe - Master of Business Administration (Strategic Management), Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Jared Deya (PhD) - Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Lawrence Odollo (PhD) - Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
This research project delved into the association between strategic leadership and sustainability within not-for-profit entities situated in Narok County, Kenya. More precisely, the study explored how envisioning, resource management, ethical practices and strategic communication influence Sustainability of not-for-profit organizations in Narok County in Kenya. Four primary theories Resource Based theory, Social Responsibility theory, Behavioural theory of Leadership and Communication Theory will inform this study. Adopting a descriptive research design, the research combines both qualitative and quantitative techniques. Applying a descriptive survey methodology, the targeted population comprised 213 officially registered not-for-profit groups operating within Narok County, Kenya. Collected data was processed utilizing analytical tools based on description and inference. Structured questionnaires were employed as the principal means to collect primary data. Meanwhile, secondary data points derived from institutional documentation. Following editing, encoding, and input procedures, the gathered data underwent the evaluation via descriptive and inferential analytics using specialized computer software packages. Particularly, regression analysis was examined proposed connections amongst assumed variables, whereas variance analysis was assessed if multiple independent factors exert collective effects over the dependent factor. The analysis highlights the significant influence of strategic communication, ethical practices, envisioning, and resource management on the sustainability of not-for-profit organizations in Narok County. Key findings revealed that effective strategic communication (β=0.279) fosters trust and transparency, ethical practices (β=0.338) enhance integrity and accountability, envisioning (β=0.347) aligns resources through clear leadership, and resource management (β=0.196) optimizes financial and physical assets for operational continuity. Recommendations for these organizations include implementing robust resource management practices, conducting regular assessments, and engaging stakeholders in resource allocation discussions to build trust and support.
