RELATIONSHIP BETWEEN TRAINING AND EMPLOYEE PERFORMANCE IN SELECTED TELECOMMUNICATION INDUSTRY IN KENYA
RELATIONSHIP BETWEEN TRAINING AND EMPLOYEE PERFORMANCE IN SELECTED TELECOMMUNICATION INDUSTRY IN KENYA
Odhiambo Adeline Achieng’ - The Cooperative University of Kenya, Kenya
Gitari James - The Cooperative University of Kenya, Kenya
Lucinda Mugaa - The Cooperative University of Kenya, Kenya
ABSTRACT
This study aimed to explore the impact of various training factors, including training methods, training needs assessments, and training delivery styles, on employee performance in the telecommunications industry, specifically within Airtel Kenya. The role of effective training practices in enhancing employee performance has been widely acknowledged, and this research sought to provide empirical evidence on how these training variables influence job performance outcomes in a corporate setting. The study employed a quantitative research design and collected data from 155 employees using structured questionnaires. The findings revealed that all three training variables significantly influenced employee performance. Pearson correlation analysis indicated strong positive correlations between the training variables and employee performance. Specifically, training needs assessment had a correlation of .786 (p < 0.01) with employee performance, suggesting a strong and significant relationship. Training methods showed a positive correlation of .735 (p < 0.01), and training delivery styles had a correlation of .661 (p < 0.01) with employee performance. Regression analysis further confirmed the significance of these factors in predicting employee performance. The regression model, which included training methods, training needs, and training delivery styles, explained 71.4% of the variance in employee performance (R² = .714). All predictors were statistically significant, with p-values less than 0.01. The study concluded that a comprehensive training strategy that includes thorough training needs assessments, effective training methods, and appropriate delivery styles is crucial for improving employee performance in the telecommunications sector. The research also identified several potential areas for future investigation, such as focus on comparing the effectiveness of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI)-driven training tools in enhancing employee performance in the telecommunications sector. The study recommended that companies in the telecommunications industry invest in tailored, needs-based training programs to maximize employee performance.
