SOCIALLY RESPONSIBLE INVESTING AS A DETERMINANT OF ACTUALIZATION OF THE SOCIAL BOTTOM LINE AMONG SELECTED LISTED FIRMS IN KENYA
SOCIALLY RESPONSIBLE INVESTING AS A DETERMINANT OF ACTUALIZATION OF THE SOCIAL BOTTOM LINE AMONG SELECTED LISTED FIRMS IN KENYA
Kimacia Gitau
ABSTRACT
This study intended to analyze Socially Responsible Investing as a factor determining actualization of the Social Bottom line among selected listed firms in Kenya. This formed the general objective of the study. Insufficient research, if any, has been done within the country to analyze the importance of triple bottom line reporting to firms and in particular, the Social bottom line. This has posed a research gap in this field. The study used Descriptive research design and quantitative analysis. The study used a sample of 208 middle level managers from within the listed firms in Kenya. Simple random sampling technique was used to select the sample. Data was collected by use of self-administered questionnaires. Descriptive statistics including means, standard deviation and frequency distribution were used to analyze the data. In addition, the study used simple regression analysis to assess the influence of the independent variable on the dependent variable. The study found that socially responsible investing had a positive coefficient when used as a factor determining actualization of social bottom line (β1 =.0920) and has a t-statistic of 3.066 which is significant at 5% significant level.
