GREEN ECONOMY STRATEGIES ADOPTION ON FINANCIAL PERFORMANCE OF BAMBURI CEMENT COMPANY, KENYA
Erick Otieno Okeyo - Master of Business Administration in Strategic Management, Kenyatta University, Kenya
Dr. Mary Ragui - Department of Business Administration, Kenyatta University, Kenya
ABSTRACT
Successful green practices helps firms to achieve greater efficiency, establish and strengthen their core competencies, enhance their green image, all of these may eventually combine to contribute to firm profitability. Environmental sustainability in any given production is very important and this study sought to ascertain the effects of green economy strategies adoption on financial performance of Bamburi Cement Manufacturing Company, Kenya. The specific objectives were; to find out whether land rehabilitation affects financial performance of Bamburi Cement Manufacturing Company in Kenya, to determine the effect of waste management on financial performance of Bamburi Cement company, to establish the influence of emission reduction on financial performance of Bamburi Cement Company, and to find out the effects of alternative fuel measures on financial performance of Bamburi Cement Company. The study has five chapters whereby the first chapter establishes the background of the study, statement of the problem, research objectives, research questions, the significance of the study, along with its scope. The second chapter on its part offers a comprehensive review of the existing literature, pertaining to the main research topic. The theories given prominence in the study include the green economic theory and resource based view. Consequently, the research gap between the present studies and prior studies is established in depth. This chapter ends with a conceptual framework, which provides a clear outline of both the independent and the dependent variables. Chapter three provides a critical analysis of the proposed methodology, in which the descriptive research design is chosen as the most suitable research design. The study used stratified sampling method as the main sampling technique in which the population of Bamburi Cement Manufacturing Company was divided into small groups (segments). Subsequently, the study used both primary and secondary data whereby primary data was collected using a structured questionnaire that was administered to the respondents while secondary data regarding Return on Equity (ROE), Return on Assets, and Net Income was obtained from published financial reports of the company. Chapter four entails the research findings and chapter five gives the summary of the study, conclusion and recommendation. The study found out that Bamburi Cement Manufacturing Company, Kenya had moderately adopted green economy strategies. It was concluded that the management of the company had partially implemented the adoption of green economy strategies and therefore the study recommended to them to put in place measures to ensure full implementation of the same. Data was analyzed through the use of Statistical Package for Social Scientists (SPSS) and presented by graphs, pie charts, and frequency tables.
