STRATEGY IMPLEMENTATION AND ORGANIZATIONAL PERFORMANCE IN THE PHARMACEUTICAL INDUSTRY IN KENYA
Reginah Nzilani Mailu - Catholic University of Eastern Africa, Kenya
Dr. Joseph Franklin Ntale - Senior Lecturer, Catholic University of Eastern Africa, Kenya
Dr. Thomas Katua Ngui - Senior Lecturer, Catholic University of Eastern Africa, Kenya
ABSTRACT
The purpose of this study was to investigate the strategy implementation and organizational performance in the pharmaceutical industry in Kenya. Specifically, the study sought to determine the effects of organizational structure, organizational resources and organizational culture on strategy implementation among the pharmaceutical industry in Kenya. This research applied a descriptive survey research design and the population target comprised of all the 64 pharmaceutical companies in Nairobi Kenya. A questionnaire was used to collect data which was then analysed using descriptive statistics. The findings were presented using tables and graphs for further analysis and to facilitate comparison. Multiple regressions were used to estimate the effect of strategy implementation on organizational performance. The study found out that there is a significant influence of strategy implementation on organizational performance. The study established that organizational structure, organizational resources and organizational culture have a significant effect on the performance of the pharmaceutical industry. The study recommended that the senior management of pharmaceutical companies should empower employees and give them the freedom to succeed. The pharmaceutical companies should balance resource allocation and even allocate more funds to strategy implementation departments.
