THE INFLUENCE OF FIBER OPTIC TECHNOLOGY ON DELIVERY OF DIGITAL CONTENT IN BROADCASTING SECTOR IN KENYA
THE INFLUENCE OF FIBER OPTIC TECHNOLOGY ON DELIVERY OF DIGITAL CONTENT IN BROADCASTING SECTOR IN KENYA
Josphat Petronilla Mueni - Masters Student, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Godfrey K. Makau - Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Thomas Mose - Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
ABSTRACT
The developments in media technologies are an effective substance for transformation across the continent and the globe. These new technologies in information and communication have not only production and transfer but also redefined the concept and notion of broadcasting. Nevertheless, it remains more and more difficult to establish the place of broadcasting in a world that is loaded with information. The objective of this study was to assess the influence of the effect of fiber technology on delivery of digital content in broadcasting sector in Kenya. Data was collected using a questionnaire from 120 ICT experts from 11 different media houses who are involved in delivery of digital content in the broadcasting sector in media. The data collected was cleaned, coded, analyzed and presented by means of Statistical Package for Social Sciences (SPSS). This was in the form of graphs, tables and charts while qualitative findings were presented thematically. From the findings, it can be inferred that digital content was not fully delivered in the broadcasting sector. The findings indicated that the fibre optic technology was highly involved in delivery of digital content in broadcasting sector. The study concluded that availability of fibre optic technology is positively related to delivery of digital content. The study recommends measures to be put in place to ensure successful delivery of digital content in broadcasting sector in Kenya. This study benefits stakeholders in the ICT sector in advancing on various measures that ought to be taken to overcome the challenges of delivering digital content in broadcasting sector in Kenya.
