MICRO CONTEXTUAL CHARACTERISTICS AND IMPLEMENTATION OF ONLINE BANKING SYSTEM IN FAMILY BANK LIMITED
Wangari Mina Jackline - Master in Business Administration, Kenyatta University, Kenya
Dr. Janesther Karugu (PhD) - Department of Business Administration, Kenyatta University, Kenya
ABSTRACT
According to Gikonyo (2012), the banking sectors in Kenya have embraced the implementation of online banking system ignoring the micro contextual characteristic of the system. Waweru (2015) further opined that most academicians and scholars have highly researched on factors affecting customer adoption of the internet banking in Kenya at the expense of the micro contextual challenges commercial banks go through in the implementation of online banking systems in Kenya. Studies have shown that there was an intellectual gab by both the banking sector and researchers to address micro contextual challenges due to the implementation of online banking system. The proposed study, therefore, sought to investigate how the micro contextual characteristics and the implementation of online banking system affected Family Bank Limited. The study adopted case study research design and the study target was a population of about 420 Family Bank Limited staff. Since the population of interest was known and the sampling frame was generated, then a systematic sampling technique was used. The study used frequency, mean, standard deviation and variance in descriptive statistical analysis. The study also adopted a linear regression analysis regarding inferential statistical. This was done with the help of SPSS version 22.0. The research established that technology adaptation had a positive contribution on the implementation of online banking system in Family bank limited. This study reveals that the bank has taken necessary measures to protect it from fraudsters and hackers. This study recommends that studies should be done to provide solutions as to how banks top management reservations about the implementation of online banking strategy could fully be improved. The study also recommends that future scholars should undertake more studies to improve the body of knowledge on determinants of online privacy concern and its influence on privacy protection behaviors among customers.
